Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

Whip Yourself into Shape with Boxing Fitness

Everyone seems to be concerned with their health these days. And with good reason, since the advent of processed foods and the degree of pollution in our cities, people's health can really be in danger. To help combat these problems, health improvement facilities like gyms and spas have popped up on every street. But since traditional exercises are not really enjoyable many people prefer activities that allow them to have fun while keeping fit.

Hiking, ballroom dancing, rock climbing, and cycling are just a few examples of recreational activities that can also be enjoyable. Sports, weight training, and martial arts have also become popular ways of trimming down. One type of martial art type of exercise program which you might want to try is boxing fitness.

You might think of boxing as a violent sport. Professional boxing as seen in television is a dangerous sport reserved for athletes who train extensively to get in shape for their bouts. But unknown to most it can also be a satisfying and effective form of workout.

Boxing fitness involves hours of diligent training, cardio workout out and can even teach you additional self-defense. Boxing fitness improves your flexibility, agility, stamina and coordination. You do not need to have to go as far as fighting in the ring but a little sparring mixed in your routine can make for a fantastic workout.

Besides being a lot of fun boxing fitness also improves your self-defense skills. One look at professional boxers shows you that training allows you to withstand punishment and give back as much as well. Today's world can be quite dangerous and learning a practical martial art like boxing can really be useful. While you might not turn into the next Mike Tyson you can be good enough to keep your self safe on the street.

If you want to try it you can try local gyms to see if they have a boxing fitness program. If none are available you can hop online and do a search for "boxing fitness" to find a program and gym that are convenient for you. Put on those boxing gloves now and punch your way into an exciting way to be healthy.

The Best Forms of Advertising Using Banner Displays and Event Tents

Today, advertising like everything else has taken a drastic turn and the things that were not used in the past are used today as effective advertising and marketing tools.

Event Tents

Tents can be used for purposes of advertising today. You can purchase a great tent that will definitely reach out to your clients and the potential clients that you are targeting. There are so many kinds of pop up event tents that a company can use to excel effectively in advertising and promote business. The event tents can be custom made for a particular client and they can bear any message that the advertiser wants to put across.

Advertising is important and it may be for that reason that it remains such a significant thing even today. It is a reliable and reputable method of attracting and keeping clients. There are companies that have been in the advertising field for years and sometimes they are the best option when you really want to boost your company and increase revenue.

The custom tents should be created specifically and within the set requirements of the client. Since tents are used outdoors, they should be made with portable and sturdy materials that can withstand even the most extreme conditions. The finest quality material needs to be applied. They should also be UV proof and resistant to all the elements even as they are outdoors.

Banner displays

This is yet another mode of advertising that the company can choose to use. You can use banners to get your message across. You can use the banner during trade shows. These are inexpensive and truly effective during the trade shows. You can use them on tables, on backdrops and even tables. They should be appealing to anyone who comes across them to attract the attention of as many potential customers as possible.

When a business banner is designed in an effective way and then planned creatively and placed in strategic locations, it can be cost-effective and a very successful tool for business advertising.

Installation of banners is never hard and if willing, one can learn more about it very fast. You need to make sure that the banner is secured safely to add value to all the projects that you have.

Many companies that offer signage services do not give details on how one can advertise well using banners and the procedures that can be used to handle and to install them. There are steps that are involved and they can be used to come up with a presentation that is effective and one that will affect the success of your business.

There are different banner types as well as designs that you should think about to get the most out of this mode of advertising. Learn as much as you can about the different types of banners and the materials used to make them. This will guarantee that you get something durable and effective in all your advertising endeavors. Get as much help as possible from a company with experience in this field to make the most out of this advertising method.

How Loud Does a Working Environment Have to Be to Require Ear Defenders?

Those who work in a noisy environment can often find that they are subject to more that the simple rigours of working life. People who find themselves subjected to loud working conditions can often fall victim to hearing conditions, in both the short and the long term. To combat this, many regulations exist designed to encourage the use of hearing protection in such conditions. But attempting to figure out the volume limits is tough, and it can be hard to tell when a workplace moves beyond simply loud into the realm of too loud.

Whilst we often subject ourselves to loud noises for pleasure, during sporting events and rock concerts, finding yourself in a loud working environment can be a little different. As you will likely be spending a large portion of your working life in the same conditions, the measures taken to prevent hearing damage should be strenuous. The most common solution for those who find themselves subject to such conditions is to wear ear defenders. Worn over the outer ear, these devices are available in a number of colours and designs. Should they be required in the work place, your employer should be able to equip you with the right protection.

While many companies are aware of the high volume of the environment and will require you to wear protection, it might simply be a recommended practice in others. To determine whether the protection is necessary, ask yourself several questions:

Does the noise seem intrusive?

Do you need to raise your voice to talk to another person?

Are you part of an industry which is known for loud working conditions, such as construction or manufacturing?

If the answer to the above questions is yes, then it is likely that further steps may need to be taken. From a quantifiable standpoint, the volume levels are often measured and provisions are taken according to decibel measurements. At 80dB, employers are required to provide training and instruction on how to reduce risk, and need to make protective measures available. Those workplaces which are frequently subject to 85dB are expected to take measures to reduce exposure to loud noises and if the measures are unable to have an effect, then hearing protection is required. Any environment above 87dB is considered something to which an employee should not be exposed, taking into account protective measures.

If you find yourself at risk of hearing damage or are beginning to experience difficulty, it is recommended that you talk to your employer in order to reduce the exposure to loud working conditions.