Does Your Website Follow “The Iron Law of Marketing?”

Many websites unwittingly ignore ‘The Iron Law’ of Marketing. They begin by explaining features about the company, e.g. how long they’ve been in business, what their premises look like, etc. The truth is that most visitors to your website couldn’t give a hoot about the features of your company! What they primarily care about is WIIFM.

WIIFM stands for ‘What’s In It For Me’. It’s ‘The Iron Law of Marketing’. Unless visitors to your website can quickly see what your business can do for them, the chances are that they’ll be gone quickly, typically in seconds. Once they’re gone, they’re gone – probably never to return.

WIIFM – ‘What’s in it for me’. Are we really so self-centred? Well, yes, I’m afraid that we are. Please don’t feel guilty – it’s just the way we’re hard-wired. Sure, farther down the line, we care about others. But, first and foremost, we’re concerned about how we survive and thrive. That’s simple evolutionary common sense.

If you want your visitor to stay on your website, you need to heed ‘The Iron Law of Marketing’. You need to give your visitors WIIFM – ‘What’s in it for me’. But the paradox is this: the ‘me’ shouldn’t be you (i.e. your premises, etc). It should be them – your visitors.

You need to put yourself in your visitors’ shoes and address what they’re interested in, what they might want, how you may be able to help them.

Most companies are concerned to get ‘targeted traffic’ (i.e. potential clients to their sites) through SEO (Search Engine Optimisation) and other clever stuff. And this is important – very important indeed.

But if most of your prospective clients leave your website in a few seconds, isn’t that just a little bit silly? (And we’ve all done it, me too!) Isn’t that rather like filling a bucket with water… which just runs out of all the holes in the bottom?

It’s not rocket science! We simply need to show visitors to our websites the benefits of doing business with us. And we need to do it in a fun, interesting manner.

If possible, we should pack our websites with ‘FREE gifts’, so that visitors derive immediate benefit. One of the most valued gifts is FREE information which you give to your visitors and which will help them.

I’m amazed when I see websites created and run by people ten times more clever than me… yet doomed to failure because they broke ‘The Iron Law of Marketing’ – WIIFM, ‘What’s In It For Me’.

Often it just needs a change in focus and some alterations for your website to be much more successful. If you disregard WIIFM, it will become your worst enemy. If you take heed, it will become your best friend.

Whip Yourself into Shape with Boxing Fitness

Everyone seems to be concerned with their health these days. And with good reason, since the advent of processed foods and the degree of pollution in our cities, people's health can really be in danger. To help combat these problems, health improvement facilities like gyms and spas have popped up on every street. But since traditional exercises are not really enjoyable many people prefer activities that allow them to have fun while keeping fit.

Hiking, ballroom dancing, rock climbing, and cycling are just a few examples of recreational activities that can also be enjoyable. Sports, weight training, and martial arts have also become popular ways of trimming down. One type of martial art type of exercise program which you might want to try is boxing fitness.

You might think of boxing as a violent sport. Professional boxing as seen in television is a dangerous sport reserved for athletes who train extensively to get in shape for their bouts. But unknown to most it can also be a satisfying and effective form of workout.

Boxing fitness involves hours of diligent training, cardio workout out and can even teach you additional self-defense. Boxing fitness improves your flexibility, agility, stamina and coordination. You do not need to have to go as far as fighting in the ring but a little sparring mixed in your routine can make for a fantastic workout.

Besides being a lot of fun boxing fitness also improves your self-defense skills. One look at professional boxers shows you that training allows you to withstand punishment and give back as much as well. Today's world can be quite dangerous and learning a practical martial art like boxing can really be useful. While you might not turn into the next Mike Tyson you can be good enough to keep your self safe on the street.

If you want to try it you can try local gyms to see if they have a boxing fitness program. If none are available you can hop online and do a search for "boxing fitness" to find a program and gym that are convenient for you. Put on those boxing gloves now and punch your way into an exciting way to be healthy.

The Best Forms of Advertising Using Banner Displays and Event Tents

Today, advertising like everything else has taken a drastic turn and the things that were not used in the past are used today as effective advertising and marketing tools.

Event Tents

Tents can be used for purposes of advertising today. You can purchase a great tent that will definitely reach out to your clients and the potential clients that you are targeting. There are so many kinds of pop up event tents that a company can use to excel effectively in advertising and promote business. The event tents can be custom made for a particular client and they can bear any message that the advertiser wants to put across.

Advertising is important and it may be for that reason that it remains such a significant thing even today. It is a reliable and reputable method of attracting and keeping clients. There are companies that have been in the advertising field for years and sometimes they are the best option when you really want to boost your company and increase revenue.

The custom tents should be created specifically and within the set requirements of the client. Since tents are used outdoors, they should be made with portable and sturdy materials that can withstand even the most extreme conditions. The finest quality material needs to be applied. They should also be UV proof and resistant to all the elements even as they are outdoors.

Banner displays

This is yet another mode of advertising that the company can choose to use. You can use banners to get your message across. You can use the banner during trade shows. These are inexpensive and truly effective during the trade shows. You can use them on tables, on backdrops and even tables. They should be appealing to anyone who comes across them to attract the attention of as many potential customers as possible.

When a business banner is designed in an effective way and then planned creatively and placed in strategic locations, it can be cost-effective and a very successful tool for business advertising.

Installation of banners is never hard and if willing, one can learn more about it very fast. You need to make sure that the banner is secured safely to add value to all the projects that you have.

Many companies that offer signage services do not give details on how one can advertise well using banners and the procedures that can be used to handle and to install them. There are steps that are involved and they can be used to come up with a presentation that is effective and one that will affect the success of your business.

There are different banner types as well as designs that you should think about to get the most out of this mode of advertising. Learn as much as you can about the different types of banners and the materials used to make them. This will guarantee that you get something durable and effective in all your advertising endeavors. Get as much help as possible from a company with experience in this field to make the most out of this advertising method.

Education Funding More Options

As the cost of higher education continues to rise, many parents and young people struggle with how to cover the cost of college education. Costs of in state and private schools. What are your options when planning for education funding?

529 Plan- These types of plans allow you to contribute after tax dollars that grow tax free. Qualified withdrawals from the plan are not taxed when used for qualified education expenses. You can choose a savings plan that works similar to an IRA, which allows the student to attend a school of his/her choice. Or, you can choose a pre-paid plan that allows you to pre-pay part or all of the costs of an instate public college education.

More option please visit :

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Life Insurance – Some types of life insurance build cash value and also provide a death benefit. If funded properly, you can access the cash value at the time the child attends college. Keep in mind that accessing the cash value, could also affect the death benefit provided under the policy.

Student Loans- Student loans can be helpful but it is important to remember that students may have to divert funds in the future to repay loans. These are funds that could be used to be used to accomplish other financial goals. If borrowing becomes a necessity, parents could also take a home equity loan and deduct the loan interest at tax time.

Transferring Funds to Children- As of the 2017 tax year, parents and grandparents can gift up to $14,000 to each child without gift tax consequences.

Tax Credits- The American Opportunity Tax Credit and Lifetime Learning Credit are tax credits available to full time students. Household income guidelines do apply, so be sure to check the IRS website to see which option might work better for your family.